Consulting

• Business consulting
• Strategic business communications
• Brand development
• Software development technologies

Video and audio

• Chalestra Studios offers one of the most sophisticated digital Studios around covering photography and videography, pre-production, production and post-production, audio, graphics and business presentation. We also provide support for business events, such as conferences and exhibitions.

Business Studio

• Business Studio is our software offer. It is undoubtedly the most sophisticated business management software available. It offers a 360° platform to provide businesses a complete service on administration and development

Chalestra

We specialise in offering several services to businesses….

• Business consulting
• Strategic business communications
• Brand development
• Software development technologies
• Presentation and communication
• PR support
• Conferences and shows
• Design support – presentation, graphics, video, photography

Presentation

Many businesses must present to potential new customers to win business. Many of those must present to their customers on a deal-by-deal basis.

They also make presentations to win position, asset value or opportunities.

On other occasions, businesses make presentations to debt houses to win debt and other temporary cash boosting processes.

When businesses make such a presentation whether to gain revenue, debt or position, their whole business plan is on the line.

Chalestra specialises in communications of these forms. Chris Power, director of Chalestra, has over a phenomenal 20 years’ experience of businesses pitching for one thing or another. Indeed, his experience is world class since he, and Chalestra, have worked for some of the world’s biggest institutions.

Communications

It is also true of communication. Every business must talk to someone to trade. And not everyone is good at communicating. Even if they are good at communicating, they don't necessarily win the deal.

Chalestra has provided, and continues to provide, solutions that win. It is true that it hasn't always won, but some say that if Chalestra can't win: no-one can. In the evet that we lose, we do a full post-mortem to establish why. Our reputation is critical to us. Fortunately, losses are rare these days.

Public Relations

Quite often, business have had to talk to media intentionally or otherwise.

Unintentional communications have been spectacular when they've gone wrong, and when such communications have gone wrong, it's almost certain that the business will fail.

On the brighter side, PR, intentional PR, can provide massive benefits when used for promotion and awareness.

as they talk to their communities in bulk, intentionally or otherwise.

Conferences, seminars and shows – Chalestra Studios

We value our communication skills highly. By bringing these skills together, we become a natural choice for any business that has a plan to communicate. In fact, we have produced several stages for groups of all different sizes and for many different purposes.

Design support

Whilst design is not critical in any communication strategy, it will become a useful tool as grade of presentation becomes critical. We have a talented team in our design services who understand business communications, and the degrees of implementation that's necessary.

We have skills that can offer simple to complex presentations. We have the skills to put literature together (though we don't print). We have the skills to make business video and develop websites. And we have people with director level skills, and people with world class audio editing skills, who can bring all these skills together to form what have been some awesome presentations.

Our photographer can be commissioned to hunt for your special photographic, if necessary, particularly if its nature shot that you a looking for.

Why Chalestra?

• Over 20 years of world class service
• Wide range of experience covering untold disciplines
• Chalestra focuses on SMEs, not unlike itself
• Chalestra is technologically strong with all modern equipment and skill

Side shows

What we look for in a presentation

• Minimum of fuss
• Strong key points portraying key arguments
• The argument be focused and portrayed vividly, without using fuss
• Basic design – anything further will be a negative to the argument
• Minimal graphic support
• No untoward assumptions: never provide detail in case your audience might not understand – only provide detail if you know they won't understand. Detail should never be in the presentation – always put it in a supporting document. If, perchance, your audience don't understand when you thought they might, then they'll get in touch

Should you use graphics?

• In principle, no.
• Graphics should be used if it actively supports key messages and should be to that extent only
• Graphics can be used to cheer up an otherwise boring presentation, but should be used sparingly

How should a presentation be focused on the audience?

• Largely, it shouldn't
• It's important to move with the notion that an argument is an argument
• Only the benefits and downsides will depend on the audience – ideally, these should be left to discussion or, if that's not possible, supporting documentation

Winning business

• Your audience will want to know about your capabilities of delivering without issues
• Reference to fees should most certainly not be included: these should be discussed afterwards
• Benefits and downsides: only put these in a presentation if your audience don’t know them. Otherwise, they should be left to discussion or supporting documentation. If you do include them, use strongly phrased key points only – don't labour the points
• Make sure your overall presentation paints a vivid picture: if it does, you won't need supporting documentation and you won't be seen as time-wasting. Time-wasting paints a picture of incompetence

Winning debt

• Debt houses have a legal responsibility to ensure borrowers can repay their debts. That you can is the key message
• A business plan is, of course, a must. But it's a presentation that will build a controlled picture

Winning favour

• You will know what you want to achieve. Everybody else will have different issues that will influence their thought. The key messages for this type of presentation will be to paint a picture of what you are looking for, immediately followed by addressing your audiences' issues
• Don't get wrapped up in detail – stick to strong arguments

PR disaster

• Every business should be clear about the benefits and downsides of their being, services and products
• These will be the essential messages to counter a PR backlash
• Always send positive messages through the channels the negative messages came
• Never directly try to counter negative messages – your audience will perceive you have something to hide
• You will have low-cost access to a marketing opportunity – capitalise on it while your name is on everyone’s mind, but never combine a marketing strategy while recovering from a PR disaster: wait until the recovery is complete

Notes

Every businessman and woman knows that skills are limited on a person-by-person basis. Access to bridging this skills gap can be difficult for many businesses, as access is only available if you are willing to employ skills on a permanent basis.

Chalestra wants to fill this skills gap left in businesses. It has designed its services to do exactly that and offers a fee schedule that is friendly to businesses who wish to take advantage of it.

Why Chalestra

Our credentials

• Among our services, we provide a successful consulting service to SMEs, and have done for over 10 years
• Our media services and consulting services are truly sophisticated – if you ask us to design a website, we do a lot more than throw code and graphics together
• We are holder of the licence to develop and market the powerful Business Administrator – our credentials that we have assessed how SMEs work – our software design service is among the most powerful in Britain

Description

• Business communication consulting – Media development and consulting
• Software development technologies
• Business consulting & development – SMEs
• Only authorised developer & seller of Business Administrator
• Business information provider

Opportunities

• Online Exhibitions – need a media team
• The Blue Pages phone book