Many businesses have to present to potential new customers in order to win
business. Many of those have to present to their customers on a deal-by-deal
basis. They also make presentations to win position, asset value or
opportunities. On other occasions, businesses make presentations to debt houses
to win debt and other financial support.
When businesses make such a presentation whether to gain revenue, debt or
position, their whole business plan is on the line.
Chalestra specialises in communications of these forms. Chalestra has a
phenomenal 20 years experience of businesses successfully pitching for one
thing or another. Indeed, his experience is world class since he, and
Chalestra, have worked for some of the worlds biggest institutions.
Here's some things we look for in presentations...
What we look for in a presentation
Minimum of fuss
Strong key points portraying key arguments vividly
Basic design - anything further will be a negative in the argument
Minimal graphic support
No untoward assumptions: never provide detail in case your audience might not
understand - only provide detail if you know they won't understand.
Detail should never be in the presentation - always put it in a supporting
document. If, perchance, your audience don't understand when you thought they
might, then they'll get in touch
Make sure your overall presentation paints a vivid picture: if it does, you
won't need supporting documentation and you won't be seen as time-wasting.
Time-wasting can be seen as incompetence
How should a presentation be focused on the audience?
Largely, it shouldn't
It's important to move with the notion that an argument is an argument, and
applies whoever you talk to - it's the strength of the argument that matters
Only the benefits and downsides will depend on the audience - ideally, these
should be left to discussion or, if that's not possible, supporting
Should you use graphics?
As little as possible. They detract from the message and can send negative
Graphics should be used if it actively supports key messages and should be to
Graphics can be used to cheer up an otherwise boring presentation, but should
be used sparingly