Sending the right messages in any communication is vital if you want to achieve any objectives. Business people will know how little time they have, and consumers have better things to do than listen to hype. The world is becoming immune to sales messages.
All too often, messages are lost in rambling talk where the author fails to either get to the point or to deliver an adequate call to action. Worse, they often indulge in discussion about themselves or what they do. Worse still, they indulge in self-discussion: they are actually writing to themselves!
In our modern high pressure society, people, whether in business or not, will not spend a lot of time reading any form of message, unless reading the message is proved to be of benefit to them.
It is vital to get your key message and call to action across incredibly fast. After that, there’s little point in writing more.
Writing a quick message and a call to action actually takes a lot of confidence and even more nerve. The tendency to drift into apology or explanation is all too common, even in the final print. The tendency to tell the world how wonderful a product is, in the print that’s barely legible, is fatal. Customers want to know whether the product will benefit them, and they want to know very quickly.
Some of the most successful pitches Chalestra has made, both for itself and its clients, have been two-part messages: a quick question, and a quick call to action. No more. It doesn’t work every single time, but it is the most successful. The real question is what the question should be.
Contact Chalestra to get your messages right.